Like most successful companies, we have spent the past couple of weeks reviewing 2008 and setting goals for 2009. We asked ourselves: Where did our business originate? Which brokers were successful and what did they do? How can P&L help our productive brokers become more productive, and how can we help the brokers that want to sell our product be successful?


For 2008, 94% of all businesses who had leases maturing with P&L wrote another lease. This number is right in line with previous years.
For 2008, 98% of our broker business was end user direct. In our opinion, it's easier to control a sale when you sell direct to end users. You also have more rapport with an end user because you are adding value to them, not to a vendor.
For 2009, and based on the percentages over the past years, P&L Capital is not guessing on revenue numbers for existing business. We can simply take a look at leases in '06 and '07.

What does this mean to our brokers? Our most successful broker has a goal of one end user per quarter. To be fair, these are mid sized companies with multiple schedules throughout the year. We know how much his company has approved right now, and we can project how much broker fee they will earn over the year because we have discussed ordering process and goals with each end user. How did he get his clients signed up for TRL? He asked his existing customer base a question he didn't have the opportunity to ask prior to his relationship with P&L. How long do you use your computers? Then, why? If the end user is using for 2 or 3 years, then a conversation regarding how and why they rotate is started.

Each of you receiving this newsletter is either actively seeking TRL business, or has had discussions with P&L Capital about the product. Let's set a realistic goal for 2009 to bring business in that will continue to help you grow in the years to come.




Our Niche: Desktops, Laptops, Monitors, some Servers for companies who need to rotate, or are already rotating every 2-3 years.